Helen Hoefele
Freelance Graphic Designer with Interest in Using the Web For Social Change
Central New Jersey, USA
Email: hmh@hmh-designs-online.com
Blog: Figmentations blog (Social 'Movement' Marketing Blog -- defined)

Career History:
My varied career and educational history has provided me with the skill set and experience level to successfully partner with you to complete a wide variety of web and print projects.

My working career began out of college working as an Economic Research Assistant at a Japanese Bank, in NYC, for about eight years. During this time, I went back to school (part-time) and earned an MBA with a concentration in Marketing and transitioned into the field of marketing.

Changing jobs to be back in NJ, I spent the next eight years within the Consumer Packaged Goods industry in various data analyst roles, both on the client-service side and then on the client-side. During this time, I worked in the Sales & Marketing departments of top companies, including: Information Resources, Inc., M&M/Mars (Masterfoods), and Pfizer Consumer HealthCare.

After attending an American Marketing Association seminar on blogging, which I just loved, I realized that the internet was the perfect place for me to combine my 15-plus years of corporate experience, my extensive computer experience (working with relational databases), and my marketing knowledge, together with my creative side and my love of the internet.

In January of 2006, I enrolled in a one-year full-time Graphic Design & Animation program at The Chubb Institute, in Parsippany, NJ. Half way through this program, I returned to working part-time in a temporary work assignment doing the analytical work I was familiar with. This allowed me to pay my bills as I finished my degree.

Anyway, to make a long story shorter, I have gone back to working full-time in my original field of expertise while doing some freelance work in the field of social marketing and web communication on the side. I definitely see these two paths converging into one in the not so distant future. With this website, with my personal blog, and through web article writing (e.g., via Work.com and Elance.com ), I believe I am on my way.

Contact me at any time to discuss projects that we can partner together on.

Education:
Neuro-Strategist Training - SRI Coaching (8/2007 & 10/2007)
Graphic Design & Animation Diploma - The Chubb Institute, Parsippany, NJ (1/07)
MBA: Marketing - Rutgers Graduate School of Management; Newark, NJ. (6/99)
BA: Economics- Rutgers University (Douglass College), New Brunswick, NJ. (6/88)

Professional Associations:
American Marketing Association Member