Glossary of Terms related to "Social Marketing "

A

Activism The practice based on direct action to effect changes in social conditions, government, etc.

Altruism Selfless regard for the well-being of others.

B

Benefactor One who gives support or financial aid.

Benevolence 1. An inclination to do charitable or kind acts. 2. A charitable act.

C

Charitable Act

Charitable Giving / Contribution

Citizen sector

Commitment The transformation of ideas into action (as per the Clinton Global Initiative.)

Creative Capitalism

D

Digital Democracy

Do-gooder

Dot org

F

Foundation

G

Goodwill 1. Benevolence. 2. Cheerful willingness. 3. The value of the relationship between a business enterprise and its customers.

H

Humanitarian One promoting human welfare, esp. through philanthropy.

Humanities

M

Make a difference.

N

Non-only-for-profit.

Non-profit.

P

Pay it forward

Philanthropy 1. The effort to advance human well-being, as through charitable gifts or endowments. 2. Benevolence toward mankind.

Public Service sector

Q

Quid Pro Quo

R

Robin Hood

S

Selflessness

Service Sector

Social Conscience

Social Entrepreneur

Social Marketing

Social Responsibility

Social Worker

U

Utilitarianism The philisophical doctrine that action should be based on the usefulness of its effects and that only the useful is good or worthwhile.

W

Win-Win

World Citizen