• Social Marketing is defined by Wikipedia as: the systematic application of marketing alongside other concepts and techniques to achieve specific behavioural goals for a social good.
• Social Marketing began as a formal discipline in 1971 with the publication of an article on the topic.
• Examples include efforts to reduce smoking rates, pregnancy rates, obesity, and encouraging positive behavior as with Public Service Announcements (PSA's) by the AdCouncil.
• Key Marketing Experts in this field include: Philip Kotler and Alan Andreasan.

Noteworthy, Relevant Articles Online
* What is Social Marketing?
* Cause Marketing: It's A Good Thing
* Who wins more, the company or the cause?
* Donor drain: Mistrust grows, loyalty goes
* Bill Gates on "Creative Capitalism" (WSJ)

Statistics
Population Reference Bureau